GUIDING BRICKS & MORTAR ONLINE

Are you ready to use E-COMMERCE on Shopify to grow your bricks & mortar business beyond the neighbourhood
— and (as a fun side effect) introduce an experience that’s also better for LOCALS?

  • Amy here — I started out professionally as an urban planner focused on neighbourhood issues. TLDR — the bureaucracy broke me. Limited imagination. Weird rules. Old rules. Longgggggg timelines. And there’s a lot of friction that works against neighbourhood retail — from limited supply of smaller units that likely need a lot of renovating, long leases, shitty landlords, high rent, not enough density to adequately supply a large local audience for many, transit that’s either slow or non-existent, making it hard to get to other neighbourhoods, poor public spaces that don’t encourage lingering, bad weather for huge portions of the year, high interest rates, etc. FRICTION.

    For a neighbourhood to be good, it needs good retail, but what I’ve come to realize is that local retail needs the internet to thrive.

  • Reading a single issue of Monocle you can read about how physical retail is losing customers to online shopping, as much as how locals want to do more than shop online with you, they want you to open your doors. Both are true. What this tells me that you need physical retail & e-commerce — and you want them to create a cohesive experience.

    Buying behaviour is all over the place. Online & offline each do certain things better than the other. The goal should be to embrace that & lead a full experience of your brand for your customers. Make it easy & exciting to engage with your business.

  • A lot of local shops treat their space almost exclusively as somewhere to display inventory. I mean, you want to sell stuff, so it makes sense. Especially if it’s is the only place to buy. (There’s problem number one.) But retail is changing. You have to give people a reason to visit, to make a special trip. People go to physical shops to experience something new, not just for the act of buying. Shops need to be flexible enough to offer unique experiences. While people do want to come to shops, you have to make it an experience. One way to do this is to use online to do some of things your shop is currently doing.

ARE YOU HERE?

not

about

e-commerce

( yet )

HOVER OVER THE NUMBERS

You’re

super

CONFIDENT

Make it stand out.

  • You’ve hit the DIY wall. You have amazing products but your site doesn’t give the same feeling. You're not sure how to translate what's unique about your brand & products to e-comm.

  • Digital is like a puzzle you’ve been trying to put together. But it seems like there’s so much to figure out. You don’t know where to start & are just overwhelmed.

  • You don’t have a clear vision yet for what e-comm looks like in your business. It’s easy to say you want more sales but how does that actually translate into a system that’s going to work for you?

  • You’re busy running a bricks & mortar shop! You have a lot going on & don’t feel like you have the capacity to add in another sales channel even if it grows your business.

  • You’re not sure what to focus on for impact. You’re trying different things, tinkering with stuff, researching, but you’re not sure they’re the right things.

  • You started your Shopify trial but haven’t gotten much farther. You’re struggling to get it live let alone a thriving sales channel.

  • When you update your site it’s last minute & not so strategic. Overall you’re not doing much with e-comm. It’s not something you’re actively using to grow.

We CONNECT the dots.

POV

You don’t just need someone to make you a new site. You also need someone to guide you to know what to do with it.

THIS IS THE SEASON THAT E-COMMERCE GETS SIMPLIFIED

There’s this real tension we see in local businesses between knowing e-commerce could do good things for you, but being nervous that it’s going to be a lot of work (that you don’t have time for) or uncertain if it’s going to do what you want it to do. And while you probably don’t have a team dedicated to digital like bigger brands or tons of resourses, it doesn’t mean you should forego selling online.

What we’ve learned working almost exclusively with local businesses for nearly four years is that you just need things to be simple. You need a system that works for you.

We approach e-comm with a lot of thought to how you’re going to run it when we’re done.

What we’re really good at is connecting alllllllll the dots. We think about things you aren’t so that you don’t have to, we offer expertise that you now don’t need develop or find or double check, delivering a web shop that’s not complex — yes grounded in really really good thinking but ultimately simple to actually use.

We hate to see businesses that are doing such interesting things, producing & curating incredible products, building covetable relationships with all sorts of folks not reaching more people. Being a “best kept secret” isn’t something any of us should be striving for. 

FACT

The majority of redesigns by big brands are essentially efforts in simplification. Fancy features or complex interfaces don't convert well, even if they look cool.

5 WEEKS
TOGETHER

HOW WE DO IT

Featured
P

Point — Your Unique Selling Point & POV

People need to understand what your business is about, what it stands for, what makes it unique & what you do differently — your secret sauce. This hooks people & sets a context around your products that has people care about what you’re doing, understand how you can help them with something, and from there want to buy from you. The trouble is that all this juiciness is likely just sitting in someone’s head, unarticulated, something you haven’t thought about in a while.

L

Link — Connect the Dots

Here we connect your POV to the buying experience. This phase is heavy on strategy — and you want solid thinking before anything gets built. We map the site – from entry points through checkout, shaping a site that converts to sales. We organize your catalogue & look at the upcoming season in terms of what you’re selling. We figure out what content is needed, where & why.

O

Online — Bring it all Online

Everything comes online. The site is built, apps integrated, and catalogue set up. The site is quality checked in preparation of launch & additional materials prepared for taking the site through the coming seasons. It’s also important you feel confident using a platform that can represent a lot of money in your business. Your site shouldn't be the domain of a specialist.

T

Traction — Your Selling System

Your seasonal system is solidified, and you’re ready to not only hit publish but keep things going. You have support from us for another month — yes around the site, but more significantly through the launch with any questions around being online in a new way. Traction is about more than turning things on. You need to get into practice of actively using the platform to sell, not just make things available for sale.

OUR FRAMEWORK

WHY YOU NEED A VISION

Use e-commerce to grow however you like — across the city, the state or province or country, or border, selling internationally. So what're you thinking?

SOME OF OUR WORK

What’s your vision?

Featured
Boucherie Lawrence
web design, development, email
Boucherie Lawrence
web design, development, email

Boucherie Lawrence got in touch with me because they want to get beyond the Mile End neighbourhood to serve a wider audience they accessed during the pandemic. And as Montreal's only ethical butcher with staff that are all also cooks + connected to 2 of the city's best restaurants, Lawrence & larrys, they are primed for connecting with people across the city.

web design, development, email
Proxies
web design, development, custom features, app integrations
Proxies
web design, development, custom features, app integrations

Proxies, once tied to Acid Leauge, are now separate online & available in curated shops & restaurants across North American cities, boasting a large wholesale program. They're classic DTC with a Wine Club you can only access through them, including early access to collaborations. You can also connect with Proxies in person at tastings across cities, exposing us to some of the most interesting restaurants, shops, sommeliers & taste makers around.

web design, development, custom features, app integrations
PS Coffee
lite brand design, web design, development
PS Coffee
lite brand design, web design, development

PS Coffee is a Montreal-based roaster offering alternative ways to learn, think about & connect with your daily cup. They don't have a physical location, but, developed by the folks behind Elena, Nora Gray & Gia, they're in restaurants, shops & homes not just around Montreal but around North America c/o wholesale and their site.

lite brand design, web design, development
Grape Witches
web design, development, custom features, app integrations
Grape Witches
web design, development, custom features, app integrations

GW are Toronto's natty wine darlings & favourite educations with an impactful imports arm that brings the wines of some of the world's top producers to shops & restaurants across Ontario. Their site now brings together their wine shop, education offers, events, Wine Club, and imports in one place & communicated clearly, ++ a special Let Us Choose option & Wine Club onboarding system that saves their staff tons of time. They've been growing at ton every year.

web design, development, custom features, app integrations
Burdock
web design, development, custom features, app integrations
Burdock
web design, development, custom features, app integrations

Burdock opened their second location in Toronto's Kensington Market this spring & are experimenting with UberEats to get people into their beers & onto their site to shop direct with them. They expand your idea of ‘Real Nice’ beer – practically pioneering wine beers, inventing pickle flavoured sparkling water, and collaborating constantly with other local businesses on fun beverages. They are playful in exploring what is delicious & sharing it with people across Ontario directly, through the LCBO, UberEats, other shops, and restaurants.

web design, development, custom features, app integrations

  • We hired Plot to take on a high-stakes store redesign for Proxies and it was even smoother than I could've hoped for. Amy brings the trifecta of being highly organized, super talented and easy to work with. Her design sensibility is bang on, and in my opinion brings the sophistication of much larger shops, without all the overhead. Highly recommended!

    SEAN HAZELL
    CMO, PROXIES

    drinkproxies.com

  • Working with Amy was a true pleasure. From the get-go she surprised and delighted us with her ideas on how to make our website not just work better from a consumer perspective, but for us as well. They took a holistic approach to the design that was beyond anything we had imaged going into it and we couldn’t be more pleased with the outcome. Her work was always focused & direct, professional, and on time. She was patient and helpful when we had questions. Ultimately she made a big complicated project feel natural and easy while delivering a product that we are absolutely thrilled with.

    LUKE CHAMPION
    FOUNDER, GOOD CHEESE

    goodcheese.ca

What clients are saying

  • Working with Amy was a true pleasure. From the get-go she surprised and delighted us with her ideas on how to make our website not just work better from a consumer perspective, but for us as well. They took a holistic approach to the design that was beyond anything we had imaged going into it and we couldn’t be more pleased with the outcome. Her work was always focused & direct, professional, and on time. She was patient and helpful when we had questions. Ultimately she made a big complicated project feel natural and easy while delivering a product that we are absolutely thrilled with.

    LUKE CHAMPION
    Founder, Good Cheese
    goodcheese.ca

  • We hired Plot to take on a high-stakes store redesign for Proxies and it was even smoother than I could've hoped for. Amy brings the trifecta of being highly organized, super talented and easy to work with. Her design sensibility is bang on, and in my opinion brings the sophistication of much larger shops, without all the overhead. Highly recommended!


    SEAN HAZELL
    CMO, Proxies
    drinkproxies.com

  • Amy was instrumental in quickly upgrading and redesigning our website to handle the e-commerce volume that came with the pandemic. She helped us first build a site in Squarespace (which was awesome) then transition the site to Shopify (which was even more awesome) & now lead an update as we grow even more. Amy was an absolute delight to work with and the speed & quality of her work is very impressive. Would highly recommend working with her if you're interested in setting up an e-commerce platform that is both beautiful and converting.

    MATT PARK
    Co-founder & Brewery Director, Burdock
    burdockbrewery.com

  • I can't overstate how wonderful it has been to work with Amy. She spent time to understand our needs & vision and made us a beautiful, incredibly functional site that allowed us to take our business to the next level and has been there every step of the way — from Squarespace at the very beginning through our custom Shopify site. It's so rare and wonderful to work with someone who spends the time to 'get' your brand, so that you don't need to be checking over their work and course correcting constantly. Besides her extreme competency, she is truly a joy to work with interpersonally. Kind, funny and smart. A true star! I've referred her to countless other local businesses who have all raved about her.

    NICOLE CAMPBELL
    Co-founder & Director, Grape Witches
    grapewitches.com

  • Amy was such a pleasure to work with! She listened to our dreams and quickly came up with a clear plan that we stuck to throughout the process. Our new site is the perfect combination of style and functionality that we were looking for. We’ve seen a dramatic increase in traffic and sales since launching, and have signed so many new people up to our mailing list. The site has allowed us to attract new business and has also re-engaged our existing clients who love the seamless navigation. We couldn’t be happier with the final product and loved working with Amy to bring it to life.


    MICHELLE DESROCHES
    Private Client Sales Manager & Sommelier, Lifford
    lifford.com

Everything you need & nothing you don't.

Everything you need & nothing you don't. 

OUR SIGNATURE OFFER

WHAT’S IN THE BAG?

THE PLOT

Featured
Conversation

Several long conversations with me where we talk about problems in your business, what you’d like out of e-comm, how you see bricks & mortar and e-comm working together, your story, what makes your products unique & different, the kind of relationship you want with customers, catalogue organization, product storytelling, etc. I also reserve conversations for showing you how to take everything into the next season — a system that gives you the confidence to know what you're actually going to do to bring in sales, not just hit go & wonder how it's all going to happen.

I don’t think I can get everything I need out of asking you questions on a form. And I find conversations allow you to say everything you want to say, ask the questions you want to ask, share your ideas, hear my perspective on solutions & get to know how I think, and feel like this is a collaboration between us. While I’m an expert, so are you. You’re an expert in your business & if we’re going to make the site not a cast-off part of your business that you low-key abandon later, you need to be involved.

All the essential pages

We develop the homepage, collection page, up to two product page templates (this could be for a subscription or mixed packs or a different type of product) + about page, contact & FAQ, one other TBD page, search results, and the error page.

Design System

We don’t subscribe to flat design because things change through the seasons. A flat design acts like your site will look the same forever & it won’t. “Change is the only constant” is what the Buddhists like to say & it’s also true for websites lol. What’s actually needed is a design system so you understand the components & how to apply them, even translating it to other touchpoints, like emails or social.

We also select a premium theme for your business. (We don't work with unpaid or cheap themes, they're not good). (Note: the cost of the theme is not included because it can vary.)

Development

Developed with all the essentials — performance (site speed), conversion, flexibility, and ease of use, as well as customizations that have your brand stand out for who it is.

Standard Apps & Connections

We connect Google Analytics & your email marketing, as well as Shopify's search & discovery app.

Your Seasonal Checklist

This checklist is a plan for the updating your site for the season. What does the season ahead look like, what content will change, what you need to update + tailored how-to materials around all of this.

1 Month Support

One month post-launch support by email for bug fixes (rare when you're not building custom) or questions that come up as you use your site. This is more about using this powerful sales channel because we want to make sure you’re confident moving forward.

  • Amy was instrumental in quickly upgrading and redesigning our website to handle the e-commerce volume that came with the pandemic. She helped us first build a site in Squarespace (which was awesome) then transition the site to Shopify (which was even more awesome) & now lead an update as we grow even more. Amy was an absolute delight to work with and the speed & quality of her work is very impressive. Would highly recommend working with her if you're interested in setting up an e-commerce platform that is both beautiful and converting.

    MATT PARK
    CO-FOUNDER & BREWERY DIRECTOR, BURDOCK

    burdockbrewery.com

  • I can't overstate how wonderful it has been to work with Amy. She spent time to understand our needs & vision and made us a beautiful, incredibly functional site that allowed us to take our business to the next level and has been there every step of the way — from Squarespace at the very beginning through our custom Shopify site. It's so rare and wonderful to work with someone who spends the time to 'get' your brand, so that you don't need to be checking over their work and course correcting constantly. Besides her extreme competency, she is truly a joy to work with interpersonally. Kind, funny and smart. A true star! I've referred her to countless other local businesses who have all raved about her.

    NICOLE CAMPBELL
    CO-FOUNDER & DIRECTOR, GRAPE WITCHES

    grapewitches.com

  • Amy was such a pleasure to work with! She listened to our dreams and quickly came up with a clear plan that we stuck to throughout the process. Our new site is the perfect combination of style and functionality that we were looking for. We’ve seen a dramatic increase in traffic and sales since launching, and have signed so many new people up to our mailing list. The site has allowed us to attract new business and has also re-engaged our existing clients who love the seamless navigation. We couldn’t be happier with the final product and loved working with Amy to bring it to life.

    MICHELLE DESROCHES
    PRIVATE CLIENT SALES MANAGER & SOMMELIER, LIFFORD

    lifford.com

E-COMMERCE

THE PLOT

Everything you need to introduce e-comm into your business & nothing you don’t.


$15,500 cad

PLUS APPLICABLE TAXES

LAUNCH THIS SPRING

→

E-COMMERCE & EMAIL MARKETING

THE SET

Or upgrade & get your email marketing ready at the same time.


$16,500 cad

PLUS APPLICABLE TAXES

LAUNCH FOR THE HOLIDAYS

→

E-COMMERCE

THE PLOT

Everything you need to introduce e-comm into your business & nothing you don’t.


$16,500 cad

PLUS APPLICABLE TAXES

LAUNCH THIS SPRING

→

WHAT’S POSSIBLE

Here’s what can be
next for you

Our Services

  • SUPREME AMOUNTS OF CLARITY

    Now when people land on your site they understand what you’re selling, your POV is clear, they know why they want to buy from you (and do) & follow along, curious about what’s next. And it’s not all on you 24/7 to do this explaining. You can go deeper with people because you’re not explaining surface-level stuff constantly. And you can lead them through your world instead of expecting them to figure it out.

  • ROOM TO FOCUS ON WHAT ONLY YOU CAN DO

    No more spinning your wheels “figuring things out”. DIY is hugely draining. There can be a time for this in your business. It’s a way to get off the ground & test viability. But when it comes to growing purposefully with e-comm, DIY doesn’t really work. It takes all your time & energy but you don’t get very far. But when you bring in someone who can set up a system for you, you can not only stay in your zone of genius as Gay Hendricks likes to say, but you have capacity for it. Get back to what only you can do!

  • MORE THAN ONE WAY TO BUY FROM YOU

    Bricks & mortar is no longer on the hook for every single sale. When you think about it, how limiting is a single location & fixed hours + the unpredictable capacity of humans? Now you can make money after hours, on days you’re not feeling “on,” on vacations, etc. You provide a better, more consistent experience for everyone. You offer options, keeping in mind people like to browse or assess or buy in their sweatpants at home. You have more control over where your sales are coming from because you’re getting better at selling online.

  • E-COMM THAT'S NOT A FULL TIME JOB

    You're not sitting around thinking about what you should do, figuring out who’s going to work on it, or experiencing Shiny Object Syndrome. Or do nothing, tired from trying to decide. Instead, you have your seasonal plan. You know what you’re going to do through the season & how to update or add things as needed. You feel in control of Shopify. It also doesn’t feel like a scramble. It’s approachable & doable. e-comm is working for you, not the other way around.

  • YOU HAVE A CONNECTED EXPERIENCE

    e-comm isn't a cast-off part of your business anymore or a utility that’s just there to perform transactions. There’s consistency between bricks & mortar and online. This doesn’t mean they’re identical experiences, but they feel the same and of the same calibre. People can easily engage with either, like they’re having an ongoing conversation with you. Introducing e-comm has not only helped you expand beyond the neighbourhood but it’s also made the local experience better.

  • LAST ITEM HIDDEN * DO NOT DELETE

You’re not for locals only anymore.

A big fan of local business.

A big fan of local business.

  • I founded Plot 3 ½ years ago, instantly working with what were smaller businesses at the time, but dream clients on the rise, like Grape Witches & Burdock. They're now super impactful in Toronto & beyond with growing teams. And they're just two examples.

    But I immediately fell in love with working closely with the founders behind local businesses, hearing about their ambitions, listening for the story, digging into their problems, coming up with practical solutions, empowering them to expand through e-commerce & take charge of this part of their business.

HEY I’M AMY

  • The people I love to work with are passionate, innovative, fun, kind, they have strong points of view, they're purposeful, and they're good to & for their communities. When they have more $$$ they can scale their impact & it's a success that reverberates.

    I've spent years working with almost exclusively with local businesses, shaping the sweet spot of offers & I have a lot of conviction about it lol. I've really tried to get to the soul of what you need & leave out what you don't. While I do the occasional custom site for brands with larger teams and bigger budgets, I am confident you need not look farther than The Plot, remembering we can layer on together over time).

    Plot brings together all the bits of my diverse background — an advanced literature degree, working as an urban planner, as a strategist in creative agencies, including one wholly dedicated to e-comm, years in restaurants (bad customer service is a MAJOR bugbear of mine), conceptualising & designing an app that had a minute in the sun, running & curating a popular speaker series, and designing & coding websites.

    It's funny how things eventually coalesce. I'm excited to grow alongside you!

DO YOU NEED A BIGGER BAG?

THINKING ABOUT MORE?

Featured
Extra Pages

Sure, it happens all the time! The pages I build aren't 100% custom but made up of different sections we've customized for you & utilized in different ways. (A favourite thing of mine to do is find many many ways of utilizing a section so that your budget is maximized!) All of that to say this per page investment doesn't include additional special features.

$750 per

Subscriptions

Recurring revenue through subscriptions is a common request! I work with the app Recharge on subscriptions or build-a-box products & have introduced this capability many many times. This includes modifications to the customer panel. Starting at $1,650

We can also utilize Shopify’s new native subscription capabilities which doesn’t have the same breadth of features as other apps but very functional. $999

Wholesale

There isn't one way of doing Wholesale so we can always talk about alternative options, like having a separate website (Shopify Plus also builds wholesale in), but what I like to do is introduce an app called Wholesale-All-in-One that provides wholesale signup, tiered discounting, volume discounts and parameters, and more. 

Starting at $1,950

Inventory Management

Shopify offers standard inventory management capabilities, but there are some things it's not ideal for. Having multiple variants of the same thing can be very frustrating from a tracking inventory perspective. So, for example, selling tea by the gram without having to track the 250g SKU, 500g SKU, separately. Another key use case is wanting to create bundles without having to independently track inventory for each item in that bundle. The perfect solution for this is an app called Trunk. It actually doesn't demand a lot from me, so I've started offering it as a series of tailored instructional videos & a SKU planner. 
$550

Blog

Blogging has gotten so much better on Shopify in the last year! If you have content that's ready or a content plan, we can create a blog for you that strategically connects to your products.
Starting at $1,500

Custom Features

Do you have a special feature in mind? I like to hear about what you're thinking early on in the process, talk through it (because maybe I have a good workaround or a different solution) & scope from there, not in advance of beginning a project. But all custom features require a separate scope. I won't do this in advance of starting The Plot.

SKIP THE
FRAZZLE

Skipping the frazzle means working ahead of when you need stuff. Duh! We all know this but often don’t do it lol. Don’t get caught feeling behind or stressed or frantically DIY-ing, pulling your hair out trying to figure out Shopify, or trying to find someone (anyone !!) to make you something nice last minute before your next important season.

That’s frazzle. And it doesn’t feel good.

This season you could not just get ahead, you could be approaching it differently. The Plot gives you a system to be successful in every season. We don’t just make you a new site, we give you a seasonal system for running it that’s aligned with your marketing. It’s all connected.

Expand through
e-commerce & take charge of this part of your business.

THINGS THAT COME UP

SOME OTHER QUESTIONS

Featured
What if I don’t have photography

If you don't have photography ready, you can book a Playdate with me ($333) to go through what you might need and talk creative direction. But I do need photography ready to go to begin. We used to be more lax about this but it causes a lot of issues if you don't have photos that are an accurate representation of the brand and the photographic direction you're taking — that can, at the very least, stand in if new images are being shot. If I'm working with placeholder images, it will be your responsibility to swap out all images once you have them.

DO YOU ONLY WORK ON SHOPIFY, AS A PLATFORM? 

Yes! I used to also work on Squarespace (and still know all about that platform) but it's not good for e-comm.

Do you work with Shopify Plus?

Yep, I definitely have. Shopify Plus is usually a down-the-road jump for most clients because it's quite expensive monthly and the kind of features it provides are advanced. If we're beginning with that level of complexity, it would fall into custom project territory though ($30K +), not The Plot.

DO YOU REVIEW DATA IF WE'RE REBUILDING OUR EXISTING SITE? 

If you have data, absolutely. We'd likely use one of our conversations to discuss insights from this data as well as other learnings from operating your site for however long you have + combing through reviews or social comments. You'll have qualitative data as well as quantitative. Both are important.

I also like to encourage people to talk to staff in their shops if they have a shop because these folks are frontline communicators & hold a lot of insights. There are even things you can do in advance of working together like using a heat mapping app so we can see how people are using your site, where they're dropping off, etc. If, however, your site is pretty low quality, this isn't necessarily a good use of our energy. It probably won't tell us very much.

Do I need branding? What if I only have a logo?

Yes, you do need a brand to work on web with me. It’d hard to get very far without it.

DO YOU ADD NEW OR MODIFY EXISTING PRODUCT FOR US?

No! Good question! Adding or modifying products is a big job, depending on how many SKUs you have, and it's a budget killer. But not only that, I believe it's important for you to know how to do this yourself.

I prepare how-to materials on how to either add or modify products with our new system. There will always be something to do, whether it's re-tagging or adding content into metafields or repurposing the vendor field, etc. I also set up all the infrastructure, like adding all the relevant metafields, creating the tagging system, but leave you & your team to the nitty gritty of going through the catalogue and updating it. (Another common use of the third Playdate is a session with your staff on this topic.)

HOW MANY DEVELOPMENT HOURS ARE INCLUDED IN THIS PACKAGE? 

Here's the thing. If I said you get 20 hours of development hours would you have any idea what this represents? Does it sound like a lot or a little? (I've had custom projects run over 100 dev hours, for reference, a month of full time work or more.) I rarely talk about hours because I am not delivering you my time, which feels very transactional, so much as I am delivering you a powerful transformation around e-comm in your business. You get access to my years of experience doing this. Years of learning, coaching, reading, experimenting. I have so many tricks up my sleeve lol, ways of using features creatively, avoiding a lot of building from scratch. You get access to things like code banks, custom features that I've developed over time and recycle and customize for you because this is efficient. If I charged you to custom write every line of code from scratch it would cost a lot. This is also why theme selection is so critical. What I do is put together premium & powerful features and designs, tailored to your business.