A STUDIO FOR MODERN RETAILers

The next chapter for modern retailers is relationship. Plot helps you build the infrastructure.

THE NEXT CHAPTER

Modern retailers need to be thinking about their relationship with consumers in this next chapter. Not as fluffy or a nice-to-have, but as a sales strategy.

Performance marketing defined the last chapter. It trained brands to think in transactions: you do something, you make a sale — the instant gratification of conversion.

But something has shifted for consumers. They’re tired of being sold to non-stop. They want to be engaged with, listened to, let in, valued, part of something.

The retailers adapting to this moment understand that relationship is a critical strategy for sales. That it’s less a specific tactic, channel or program, but how you relate to your consumers. You can’t just throw money at it like an ad buy. It’s way more human than that.

While a relationship with suppliers, wholesalers, influencers are meaningful, I’m mostly talking about your relationship with normal consumers because these are the people actually buying your products, commenting, sharing, following along & coming back.

This relationship is built across many touchpoints & over time. It can’t be outsourced. It's non-linear. It’s hard to attribute to any one thing that you can then optimize and automate. And it's the source of everything that actually matters: loyalty, retention, referrals, chatter in a WhatsApp group, trust and long-term sales.

More than "owning the relationship” — it's about actually having one.


That's what Plot helps you build.

Ghia’s founder Melanie surprise calls top customers, just because. And has an entire conversation with each other them.
A Direct Line

Merit generates conversation in the comments, participates & includes customers in the launch, even giving away free samples and sending thank you letters to early testers. They also listen: this product has been highly requested.
A DIRECT LINE

Your consumer relationship is a sales strategy. Here's the infrastructure for it.

Our Services

  • Your Storefronts

    Your storefronts are the places people can purchase from you: your website, bricks-and-mortar shops & pop-ups.
But the best storefronts do more than display products.

    They communicate personality, POV, story, and idiosyncrasies. They help people understand what makes you different, find what they're looking for, and discover things they didn't know they needed. It feels less like a catalogue & more like you’re guided by someone who knows the products inside-out.


  • A Direct Line

    A direct line creates an ongoing connection between brand & consumer. It should feel like a conversation. It’s how you are in your emails, texts, posts, replies, comments, DMs, videos.

    The best brands aren't simply broadcasting updates and promotions, or sharing the recap. They participate as staff & founders, offer things of value, share gossip, invite folks in, listen, respond to feedback, give people something to talk about and do. 


    The goal isn't more communication. It’s about being human and present.

  • Insider Moments

    Consumers want proximity.


    They don't just want access to products. They want access to the people, stories, process, ideas & experiences surrounding them.


    Insider moments create opportunities for customers to get closer to the brand and even each other: events, collaborations, clubs, bts access, limited edition things, from product to content, introductions, workshops, education, parties. There’s something to come back for beyond the product itself.

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Kowtow's Pattern Project Challenge for Melbourne Design Week: collect an exclusive, free pattern for The Ascot Top to make at home, connecting customers not only with the ethos, but makes them participants & fellow makers. INSIDER MOMENTS

Numeroventi hosts dinners for its Residence Wine Club with Table Nexus, exploring stories & wines through a curated dinner experience for each edition.
INSIDER MOMENTS

2019-2023

Grape witches

GW are Toronto's natural wine darlings & favourite educators with an impactful Imports arm as they introduce their community to the wines of some of the world's top producers. Their site now brings together their wine shop, education offers, events, Wine Club, Imports, and whatever else comes up in one place.
YOUR STOREFRONTS

Explore the project →

2021-2025

Good Cheese

Good Cheese is a neighbourhood cheese, wine & fine foods shop in Toronto’s East Chinatown. Luke doesn’t believe in a high brow / low brow divide, just all the best stuff. They’re one of the only spots in the city with both cheese & wine expertise, offering regular tastings + a Cheese Club (and now Coffee Club) (and soon Tinned Fish Club). I've worked with Luke since 2021 when we first overhauled the site.
YOUR STOREFRONTS

Explore the project →

There’s Been a Shift

I'm Amy Bath & I founded Plot almost 7 years ago when the work was helping businesses get online by building the infrastructure to sell: e‑commerce.

Many retailers were just figuring out how to exist digitally, all accelerated by the pandemic, and we figured it out together.



But things have changed the last few years.



Consumers are tuning out. Feeds are saturated, skepticism is up, loyalty is dwindling, there’s more discernment around purchases, AI is moving fast, and people are gravitating towards brands that feel genuinely human and present — not like they're running a playbook.

I've been saying for years that people don't want to only be sold to, that brands need to be thinking about more than their conversion rate, and they’re now understanding what that means.

It's not that you stop prioritizing sales, obviously. It's that a consumer relationship is becoming the strategy and compounding force behind sales.

Now I’m helping modern retailers build the infrastructure for this relationship, working with people who can see that a new way of relating is needed. And it's some of the most interesting work I've done so far.

Work with Me

Does your brand have the infrastructure for relationship?

Relationship Audit

Every brand has an intuitive way of connecting with consumers. Some build relationship through education, events, parties, others through email, shopping appointments, attentive staff, collaborations, personal outreach, special series or projects. But most are too in it to see what's working, where there’s a disconnect, and how to advance their infrastructure. The Audit looks at your business from the perspective of a normal consumer, combining it with observations from our conversations to offer my assessment, insights & recommendations.

2 WEEKS, 2 calls

$2,000 USD

Book in →

e-commerce on Shopify

There’s no one-size-fits-all approach to e‑commerce projects. All businesses are in different places & need different solutions. While there are 2 general options, Shopify Express & Shopify Custom that nearly everyone fits into, there’s always nuances like catalogue size, app requirements, features, pages. Everything is tailored to you.

STARTING AT

$7,500 USD

Get in touch →

  • I can't overstate how wonderful it has been to work with Amy. She spent time to understand our needs & vision and made us a beautiful, incredibly functional site that allowed us to take our business to the next level and has been there every step of the way — from Squarespace at the very beginning through our custom Shopify site. It's so rare and wonderful to work with someone who spends the time to 'get' your brand, so that you don't need to be checking over their work and course correcting constantly. Besides her extreme competency, she is truly a joy to work with interpersonally. Kind, funny and smart. A true star! I've referred her to countless other local businesses who have all raved about her.

    Nicole Campbell, Co-founder & Director of Grape Witches

  • We hired Plot to take on a high-stakes store redesign for Proxies and it was even smoother than I could've hoped for. Amy brings the trifecta of being highly organized, super talented and easy to work with. Her design sensibility is bang on, and in my opinion brings the sophistication of much larger shops, without all the overhead. Highly recommended!

    Sean Hazell, former CMO of Proxies

  • Working with Amy was a true pleasure. From the get-go she surprised and delighted us with her ideas on how to make our website not just work better from a consumer perspective, but for us as well. They took a holistic approach to the design that was beyond anything we had imagined going into it and we couldn't be more pleased with the outcome. Her work was always focused & direct, professional, and on time. She was patient and helpful when we had questions. Ultimately she made a big complicated project feel natural and easy while delivering a product that we are absolutely thrilled with.

    Luke Champion, Founder & Director of Good Cheese

  • Amy was instrumental in quickly upgrading and redesigning our website to handle the e-commerce volume that came with the pandemic. She helped us first build a site in Squarespace (which was awesome) then transition the site to Shopify (which was even more awesome) & now lead an update as we grow even more. Amy was an absolute delight to work with and the speed & quality of her work is very impressive. Would highly recommend working with her if you're interested in setting up an e-commerce platform that is both beautiful and converting.

    Matt Park, Co-founder & Brewery Director at Burdock

  • Amy was such a pleasure to work with! She listened to our dreams and quickly came up with a clear plan that we stuck to throughout the process. Our new site is the perfect combination of style and functionality that we were looking for. We've seen a dramatic increase in traffic and sales since launching, and have signed so many new people up to our mailing list. The site has allowed us to attract new business and has also re-engaged our existing clients who love the seamless navigation. We couldn't be happier with the final product and loved working with Amy to bring it to life.

    Michelle Desroches, Private Client Sales Manager & Sommelier at Lifford

Health Hut's shop includes a cabinet filled with skincare options, opened by a team known for guiding customers to what's right for their skin, even offering samples to take home. Their shops are intentionally designed to try & experience their elite curation of products and have conversations.
YOUR STOREFRONTS

33 Acres kicked off FIFA World Cup with an alley game against fellow Vancouver-based brand Reigning Champ, and opening RC House where they’ll bring brands and community together daily in this host city.
YOUR STOREFRONTS

Our Services

  • A New Way of Thinking

    The point becomes the relationship.


    Which absolutely translates to sales, but feels very different than optimizing every interaction for immediate conversion. You start to see your business through the lens of relationship. Not simply did this translate to a sale today, but did this strengthen the relationship? Do they want to be around us and come back?

  • A Continuous Experience

    People experience your brand across multiple touchpoints and over time, there is no tidy funnel. You likely know that cohesiveness is important, as in everything should look & feel the same, but what’s also important is continuity: acknowledging that a relationship develops over time. That means not everything can be tailored to the consumer new to you. You have to think about the people returning. What’s here for them? And how to make it varied.

  • The Return on Relationship

    Relationship is non-linear, slower, harder to measure, but it works & it compounds. It shows up in repeat purchases, word of mouth, active comment sections, people sporting merch, email replies, event attendance, Substack mentions, group chat recommendations, someone finally trying a product after months of thinking about it, opening emails, lurking around. You can't trace it back to any one thing. But you can feel when it's working.

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Also, Relationship-y goes out weekly ish.

A newsletter about the consumer relationship — the sales strategy modern retailers need now. Mostly things I'm seeing & thinking about.