A STUDIO FOR MODERN RETAILers

The next chapter for modern retailers is relationship. Plot helps you build the infrastructure.

THE NEXT CHAPTER

Modern retailers need to be thinking about relationship in this next chapter. Not as fluffy or a nice-to-have, but as a sales strategy.

Performance marketing defined the last chapter. It trained brands to think in transactions: you do something, you make a sale — the instant gratification of conversion.

But something has shifted for consumers. They’re tired of being sold to non-stop. They want to be engaged with, listened to, let in, valued, part of something.

The retailers adapting to this moment understand that relationship is now the central strategy for sales. That it’s less a specific tactic, channel or program, but how you relate. And that you can’t just throw money at it like an ad buy. It’s way more human than that.

While relationship with suppliers, wholesalers, influencers are meaningful, we're mostly talking about your relationship with normal consumers: the people buying your products, commenting, sharing, following along & coming back.

This relationship is built across many touchpoints & over time. It's non-linear. It can’t be attributed to any one thing that you can then optimize & automate. And it influences everything: loyalty, retention, referrals, trust & long-term sales.


More than "owning the relationship” — it's about actually having one.


That's what Plot helps you build.

Ghia’s founder Melanie surprise calls top customers, just because. And has an entire conversation with each other them.
A Direct Line

Merit generates conversation in the comments, participates & includes customers in the launch, even giving away free samples with orders in advance of its release. They also listen: this product has been highly requested. A DIRECT LINE

Relationship is a strategy for sales. And we need infrastructure for it.

Our Services

  • Your Storefronts

    Your storefronts are the places people can purchase from you: your website, bricks-and-mortar shops & pop-ups.
But the best storefronts do more than display products.

    They communicate personality, POV, story, and things that make people choose you, specifically. They help people understand what makes you different, find what they're looking for, and discover things they didn't know they needed. It feels less like a catalogue & more like you’re guided by someone who knows the products inside-out.


  • A Direct Line

    A direct line creates an ongoing connection between the brand & consumers. It should feel like a conversation. It’s how you are in your emails, texts, posts, replies, comments, DMs, videos.

    The best brands aren't simply broadcasting updates and promotions, or sharing the recap. They participate as staff & founders, offer things of value, share gossip, invite folks in, listen, respond to feedback, give people something to talk about and do. 


    The goal isn't more communication. It’s about being human & present.

  • Insider Moments

    Consumers want proximity.


    They don't just want access to products. They want access to the people, stories, process, ideas & experiences surrounding them.


    Insider moments create opportunities for customers to get closer to the brand and even ach other: events, collaborations, clubs, BTS access, early releases, introductions, workshops, education, parties. There’s something to come back for beyond the product itself.

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Kowtow's Pattern Project Challenge for Melbourne Design Week: collect an exclusive, free pattern for The Ascot Top to make at home, connecting customers not only with the ethos, but makes them participants & fellow makers. INSIDER MOMENTS

LESSE shaped a signature facial, typically available in-house with their carefully selected wholesale partners. Here they offered it during a pop-up at Syk Skin for New York Fashion Week.
INSIDER MOMENTS

2019-2023

Grape witches

GW are Toronto's natural wine darlings & favourite educators with an impactful Imports arm as they introduce their community to the wines of some of the world's top producers. Their site now brings together their wine shop, education offers, events, Wine Club, Imports, and whatever else comes up in one place.
YOUR STOREFRONTS

Explore the project →

2021-2025

Good Cheese

Good Cheese is a neighbourhood cheese, wine & fine foods shop in Toronto’s East Chinatown. Luke doesn’t believe in a high brow / low brow divide, just all the best stuff. They’re one of the only spots in the city with both cheese & wine expertise, offering regular tastings + a Cheese Club (and now Coffee Club) (and soon Tinned Fish Club). I've worked with Luke since 2021 when we first overhauled the site.
YOUR STOREFRONTS

Explore the project →

There’s Been a Shift

I'm Amy Bath & I founded Plot almost 7 years ago when the work was helping businesses get online by building the infrastructure to sell: e-commerce & email.

Many retailers were just figuring out how to exist digitally, all accelerated by the pandemic, and we figured it all out together.



But things have changed the last few years.



Consumers are tuning out. Feeds are saturated, skepticism is up, loyalty is dwindling, the job market isn’t great, AI is moving fast, and people are gravitating towards brands that feel genuinely human and present —not like they're running a playbook.

I've been saying for years that people don't want to only be sold to, that brands need to be thinking about more than their conversion rate, and they’re now understanding what that means.

It's not that you stop prioritizing sales, obviously. It's that relationship is becoming the strategy & compounding force behind sales.

Now I’m helping modern retailers build the infrastructure for relationship, working with people who can see that a new way of thinking is needed. And it's the most interesting work I've done so far.

Work with Me

Does your brand have the infrastructure for relationship?

Relationship Audit

Every brand has an intuitive way of connecting with consumers. Some build relationship through education, events, parties, others through email, shopping appointments, attentive staff, collaborations, personal outreach, special series or projects. But most are too in it to see what's working, where there’s a disconnect, and how to advance their infrastructure. The Audit looks at your business from the perspective of a normal consumer, combining it with observations from our conversations to offer my assessment, insights & recommendations.

2 WEEKS, 2 calls

$2,000 USD

Book in →

e-commerce on Shopify

There’s no one-size-fits-all approach to e‑commerce projects. All businesses are in different places & need different solutions. While there are 2 general options, Shopify Express & Shopify Custom that nearly everyone fits into, there’s always nuances like catalogue size, app requirements, features, pages. Everything is tailored to you.

STARTING AT

$7,500 USD

Get in touch →

  • I can't overstate how wonderful it has been to work with Amy. She spent time to understand our needs & vision and made us a beautiful, incredibly functional site that allowed us to take our business to the next level and has been there every step of the way — from Squarespace at the very beginning through our custom Shopify site. It's so rare and wonderful to work with someone who spends the time to 'get' your brand, so that you don't need to be checking over their work and course correcting constantly. Besides her extreme competency, she is truly a joy to work with interpersonally. Kind, funny and smart. A true star! I've referred her to countless other local businesses who have all raved about her.

    Nicole Campbell, Co-founder & Director of Grape Witches

  • We hired Plot to take on a high-stakes store redesign for Proxies and it was even smoother than I could've hoped for. Amy brings the trifecta of being highly organized, super talented and easy to work with. Her design sensibility is bang on, and in my opinion brings the sophistication of much larger shops, without all the overhead. Highly recommended!

    Sean Hazell, former CMO of Proxies

  • Working with Amy was a true pleasure. From the get-go she surprised and delighted us with her ideas on how to make our website not just work better from a consumer perspective, but for us as well. They took a holistic approach to the design that was beyond anything we had imagined going into it and we couldn't be more pleased with the outcome. Her work was always focused & direct, professional, and on time. She was patient and helpful when we had questions. Ultimately she made a big complicated project feel natural and easy while delivering a product that we are absolutely thrilled with.

    Luke Champion, Founder & Director of Good Cheese

  • Amy was instrumental in quickly upgrading and redesigning our website to handle the e-commerce volume that came with the pandemic. She helped us first build a site in Squarespace (which was awesome) then transition the site to Shopify (which was even more awesome) & now lead an update as we grow even more. Amy was an absolute delight to work with and the speed & quality of her work is very impressive. Would highly recommend working with her if you're interested in setting up an e-commerce platform that is both beautiful and converting.

    Matt Park, Co-founder & Brewery Director at Burdock

  • Amy was such a pleasure to work with! She listened to our dreams and quickly came up with a clear plan that we stuck to throughout the process. Our new site is the perfect combination of style and functionality that we were looking for. We've seen a dramatic increase in traffic and sales since launching, and have signed so many new people up to our mailing list. The site has allowed us to attract new business and has also re-engaged our existing clients who love the seamless navigation. We couldn't be happier with the final product and loved working with Amy to bring it to life.

    Michelle Desroches, Private Client Sales Manager & Sommelier at Lifford

Health Hut's shop includes a cabinet filled with skincare options, opened by a team known for guiding customers to what's right for their skin, even offering samples to take home. Their shops are intentionally designed to try & experience their curation of products & have conversations. YOUR STOREFRONTS

33 Acres kicked off FIFA World Cup with an alley game against fellow Vancouver-based brand Reigning Champ, as part of opening RC House where they bring the brands & community together daily in this host city. YOUR STOREFRONTS

Our Services

  • A New Way of Thinking

    The point becomes the relationship.


    Which absolutely translates to sales, but feels very different than optimizing every interaction for immediate conversion.


    You start to see your business through the lens of relationship. Not simply did this translate to a sale today, but did this strengthen the relationship? Do they want to be around us & come back?

  • A Continuous Experience

    People experience your brand across everything at once — bricks-and-mortar, e‑commerce, socials, email, events, in private chats. You likely know that cohesiveness is important, but not just so that it reads as one brand: so that a relationship can build up over time. You're thinking about how itall contributes to the same thing: relationship.

  • The Return on Relationship

    Relationship is non-linear, slower, harder to measure, but it works & it compounds. It shows up in repeat purchases, word of mouth, active comment sections, people sporting merch, email replies, event attendance, Substack mentions, group chat recommendations, someone finally trying a product after months of thinking about it, opening emails, lurking around. You can't trace it back to any one thing. But you can feel when it's working.

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Also, Relationship-y goes out weekly ish.

A newsletter about relationship — the sales strategy modern retailers need now.
Mostly things I'm seeing and thinking about.